You want to keep it brief and engaging; use this time as an opportunity to get your foot in the door when prospecting over the phone and when you are at networking events.
You will need to do a few things to create a successful 30-second commercial:
Have an opening statement. Simply state who you are and who you work for. Keep it simple.
Develop a challenge statement. This is your opportunity to let the potential client know you understand the challenge of finding a perfect venue for their meeting. If you have done your research, you will know what challenges they have.
Now it’s time for a positioning statement. This is your chance to give your potential client a clear reason why they might be interested in what you have to offer. Let the client know what differentiates your product or service from others.
Conclude your 30-second pitch by answering the question on their mind, "What's in it for me?"
And, don't forget to provide your contact information.