Let's face it. Social media is the new normal, and it's not going away any time soon. So, embrace it, and use it to your advantage.

Through daily active engagement and social listening, you can gather relevant customer data and use that information to make smarter business decisions.

When you have a presence on social media, it’s easier for your customers to find and connect with you. And by connecting with your customers on social media, you’re more likely to increase customer retention and brand loyalty.

Also, social media is the most effective way to identify key decision makers and new business opportunities.

LinkedIn is a great source to uncover who's who. And, with social media monitoring, you can gain key information about your competitors. This kind of intel allows you to make strategic business decisions to stay ahead of them.

Social media isn’t about blasting your company’s sales pitch on social; it’s a two-way channel where you have the opportunity to enrich relationships with your customers. The most typical social media approach is positioning yourself as a resource.

If you’re using this tactic, your updates should include tips, advice, and links to interesting or industry-related articles and resources.