As a hospitality industry professional, we find ourselves at networking events…a lot! They are a great way to get to know your industry colleagues, clients and market and they are typically a great time. But don’t let the fun overshadow your reason for attending.
Lions, tigers, monkeys, elephants…the zoo is a magical place! From exotic animals to the sights and sounds of the jungle, to the Sahara and the Great Barrier Reef, kids young and old stand in awe of these majestic creatures and more. Until this past weekend, it had probably been 15 years since I’ve been to the zoo. And I can promise you, back then, I was not thinking from a business perspective. But you know what’s funny…the zoo is a BIG business! And you know what the zoo really excels at? Upselling!
Tradeshows and conference attendance are a staple in any sales or marketing role. Thousands of dollars (sometimes more) and countless hours of time go into planning, preparing and attending these shows. But what do you do with all of those connections and leads afterwards? If you don’t have a solid plan to follow up after a tradeshow, then all the work that went into attending is lost. Here are 6 tips to ensure solid follow up plan after a show: