The Launchpad

Rapport wasn't built in a day.

Actually, it can be.

Posted by Gretta Brooks on May 01, 2018
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Rapport is a state of harmonious understanding with another individual or group that enables greater and easier communication. Sometimes rapport happens naturally; you “hit it off” with somebody without having to try. This is often how friendships are built. However, rapport can also be built and developed by finding common ground, developing a bond, and being empathic.

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Topics: Sales, Clients

Why knowing your competition helps you serve your customers better.

Get to know those folks across the street.

Posted by Gretta Brooks on April 24, 2018
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Do you know who your real competitors are? You may think they are the hotels down the street, but are you really comparing apples to apples? It is important to know exactly who your competitors are and to keep up with them at all turns. This will save time and effort later on during the sales process.

There are a two different types of competitors of which you must be aware:

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Topics: Sales

It’s All About The Follow-Up

7 ways to follow through on following up

Posted by Gretta Brooks on October 24, 2017
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Studies show it takes on average eight touches to convert a lead into a sale. And most sales associates stop after just two. The initial touch point being a cold call, website lead, or a face-to-face meeting; and the second touch point being a one-time follow-up.

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Topics: Sales, meetings, follow-up, scheduled calls

A Blast From The Past

How handwritten notes translate into sales

Posted by Gretta Brooks on July 25, 2017
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When was the last time you received an actual handwritten thank you note from a friend or vendor? In today's technological world, the easiest thing to do is send a quick email or text. But taking the time to write a thank you note by hand gets you much further in the game.

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Topics: Sales, Networking, relationship building, business

Who Are You Competing With?

Why you should get to know your competition

Posted by Gretta Brooks on July 18, 2017
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Do you know who your real competitors are? You may think they are the hotels down the street, but are you really comparing apples to apples?

It is important to know exactly who your competitors are and to keep up with them at all turns. This will save time and effort later on during the sales process.

There are a couple different types of competitors you need to be aware of.

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Topics: Sales

Discover The Value of Social Currency

How to make social media work for you

Posted by Gretta Brooks on July 11, 2017
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Let's face it. Social media is the new normal, and it's not going away any time soon. So, embrace it, and use it to your advantage.

Through daily active engagement and social listening, you can gather relevant customer data and use that information to make smarter business decisions.

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Topics: Sales, Social Media, Social Selling

We Challenge You To A Booking Blitz

How to make blitzing fun and productive

Posted by Gretta Brooks on July 06, 2017
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Sales blitzes. We all know what a sales blitz is - fanning out after sales leads, making as many calls as possible in a limited area within a short span of time.

Blitzes are a useful tool in your sales kit. They are a great way to get yourself in front of the client in a fun and non-threatening way.

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Topics: Sales

Increase Your Face Value

How to be confident and successful at face-to-face sales

Posted by Gretta Brooks on June 27, 2017
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There’s nothing more powerful than a face-to-face meeting when you are trying to win over a customer. It's your opportunity to shine and show the customer what you are all about and what you have to offer.

A lot of salespeople take the path of least resistance.

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Topics: Sales

Practice Makes Perfect, and It Makes Sales

Why you should learn to love role playing

Posted by Gretta Brooks on June 20, 2017
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All sales people hate the following words: "Let's do some role playing." But we all know it is a key component to improving our sales skills.

Why is it so important to act out our sales calls in advance?

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Topics: Sales, Practice

Your Very Own 30-Second Commercial

How to craft the perfect elevator pitch

Posted by Gretta Brooks on June 13, 2017
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Your 30-second commercial can also be called your "elevator pitch." If you are in an elevator with someone and they ask what you do, you have 30 seconds or less to give an answer before the door opens. The same idea applies when you are presenting your hotel to a client.

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Topics: Sales, Networking